Sure, a killer formula is important, but the wand of your mascara also plays a vital part in your lash transformation. ![]() It’s also long-lasting and smudge- and flake-resistant, so there’s no need to worry about having raccoon-eyes halfway through the day. The whipped formula gives your lashes dramatic, mega volume that’s buildable-all while feeling weightless on your fringe (we’ve forgotten we’re wearing it on more than one occasion). It’s safe to say that most of us who wear mascara are on the hunt for a formula that maximizes lash volume for head-turning impact, and that’s exactly what Air Volume does. REASON #2: THE FORMULAĪ mascara is only as good as its formula, which is one of the things that has made this launch a game-changer. Apply one coat for instantly charged lashes or two for unmissable volume. ![]() Wiggle the brush as you pull it up to fully coat each lash. ![]() Use a little micellar water to remove any lingering makeup, then take the mascara wand and place it at the base of your lashes. Air transformation: To amp up your lashes and see the full effect of Air Volume, start with a completely clean lash fringe. Air transformation using the #barevsair and #airvolume hashtags on Instagram and TikTok. Once you get your hands on Air Volume, show us your own Bare vs. The ingenious formula, wand, and packaging work together to inflate and puff up your lashes-just like a hot air balloon. When all is said and done, the results are what speak for any mascara, and Air Volume is all about the Bare vs. Sign up for the waitlist and in the meantime, allow us to break down why love will officially in the air. We’re placing bets that this drugstore lash volumizer will earn a prized spot in your makeup bag once you're able to get your hands on it. This new mascara is already generating quite the buzz, so much so that there's a waitlist. Blow away the rules of volume and drop the weight with waterproof Air Volume Mega Mascara.They say good things come to those who wait, and we know that will be the case with L’Oréal Paris Air Volume Mega Mascara. Hate raccoon eyes? Waterproof Air Volume mascara is smudge, flake and sweat resistant. Lashes are inflated and puffed up to dramatic levels of buildable volume upon each application. The blue metallic balloon-shaped packaging protects and seals in the airy formula. The short bristles catch and load lashes deep at the roots while the long bristles dispense the intense black formula evenly for fully blown out lashes. ![]() The unique high charge, cushiony bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes. The key to the mega volume impact and longwear is in the lash-building team of the airy formula and double-bristle brush. This waterproof weightless mega volume locks in for all day wear, lasting up to 24HRS. The waterproof Air Volume formula is air whipped to create a lash multiplying effect with volume that is weightless on lashes. Ready to blow away the rules of volume? L’Oreal Paris introduces waterproof Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*) How does this happen? With a new ingenious formula and packaging, Air Volume defies the rules of gravity and volume.
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